Tag Archive for 'winter'

Mobile Cameras vs Real Cameras & Why it’s Not Even Close – w/Examples

 

Winter’s End – Taken a few minutes apart. The mobile image  lacks any fine detail up close and fine detail is totally lost in that pasty look that is common of low end cameras and lenses. The film scan however holds up well. See complete image details here on Gavin’s journal. More examples below.

by Gavin Seim: When I was starting out you we’re not even regarded as a respectable portrait photographer unless you used at least medium format. How things have changed. But this mobile photography for the sake of it is a passing fad.

The camera in your iPhone costs about ten dollars to make – Now I was browsing Facebook the other day I found the above reference photo I posted while on our Spring 2012 tour. I remembered that morning, the light on the trees and how my 4 year old son rode with me to greet the sunrise. It was a good memory. But next I compared it as a photographer to the final print version of Winter’s End. That promoted me to compare others, from both film and digital, comparing them to their mobile counterparts.

A great image is more than the sum of it’s tech specs – But when those details are far below the sum of it’s artistic merit, it brings down the entire work.

What was really illustrated was the vast difference between a point and shoot image and a quality photograph. Even I had not realized how poor the quality was. The phone photo is a good reference and helped me plan and log I wanted to produce. It was also fun travel memory and some might say it was “good enough”. But I’ve learned that “good enough” is not how we produce great images to stand out in today’s market.

I see more and more people acting as if phones are serious cameras. Sometimes even touting it as something special. This bothers me because a low grade camera is not a feature of your art (and make no mistake, your phone camera is low grade). It’s true that gear does not make a photographer. But low image quality can make even the most accomplished photographer look like an amateur. Comparing a phone snap to a professional level camera is a bit like comparing a Prius to a dragster.

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Six Tips to Build Your Photography Business:

by Gavin Seim (Updated 01/10) — With winter on and economic downturn in many parts of the world, you may find yourself looking at the numbers in horror. OK maybe I’m going too far, but many photographers are concerned about the amount of work on their schedule. I’m a blessed man. And while things are moving along, I too am looking at ways to put more on the calender.

Now I’m not the worlds chief authority on marketing. What I do know is that amazing service is a never fail approach. Beyond that there’s is no instant solution, but hard work pays off and these tips will get you thinking. I’m going to assume you already have great service (you do right?), then keep it short with six tips that can help you get noticed in this competitive market. I also found another cool article by Sean Clayton about getting your phone to ring that you might want to check out.

  • #1. Give Some Classy Freebies:
    Sometimes the best way to make profit is by giving something away. You don’t have to devalue your work by shouting FREE prints to the world.  Try sending  gifts to past clients for anniversaries or graduations. They don’t need to be photos. In fact something else might make a HUGE impression. Chocolates, a gift card for dinner. Maybe coffee or a bottle of wine. They may have loved your photos, but clients need a reminder to talk about you. I know it sounds expensive, but it will WOW past clients and usually pays. There’s various ways to give gifts and perks. Just be creative and see what matches your style.
  • #2. Send Images to Venue’s:
    Sending out promo images from a venue is a great way to make yourself memorable and build venue relationships.  A pile of 8×10’s for their book or some web files for their site is fine, but lately I’ve been taking it to the next level by giving notable things like larger canvas images and albums. Venues nearly always need great images to show off to potential customers and what can be better than them showing off yours. Make sure you put your name on them in a classy fashion and send some business cards along. The venue will appreciate the images, and you can get free advertising, which is always the best kind.

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