Tag Archive for 'promotion'

Facebook is Charging – What’s Next for Your Page + Five REAL Tips for Traffic.

by Gavin Seim: Now here’s the reality of your Facebook page: If you want the majority of your connections to see your posts you have to PAY – Love it or hate it (mostly hate it), that’s how it is. We can complain about how people subscribed to our posts, how Facebook is using bait and switch on us. That’s is probably true. But they own the space and it’s a business. Many of us saw this coming. And yet we may not have been as prepared as we should have.

There’s some good news though. Facebook pages themselves are still free. That’s good. And if you post something really, really, REALLY engaging more people will see it than average. That’s cool. Though still not everyone who likes your page. That’s not cool. From what I’m seeing on pages, (and I have quite a few of them,) a post generally gets seen by 10-25% of your fans. Sometimes less. That’s bad.

So if you want to get seen, you PAY to promote the post. For example on my photography page which has around 2500 fans, I’ll pay about $10 for most of them to see it. For my Seim Effects page that has closer to 8k fans. It might cost $30. This can work, but it’s too costly for every post. We’ll come back to that.

First I think we’ve come to rely too much on social networks. Even those of us that make blog posts have come to rely solely pages, tweets and the like for the traffic to our sites. Higher content saturation and low interaction reduce the value of our space. But the problem with social network reliance it goes beyond that. Facebook censorship is bad. In fact recently I was BLOCKED from Facebook for 24 hours for posting this portrait on my page, titled The Bath.

I can’t operate a business like a two year old, wondering if I’m going to get a Facebook Spanking every time I post something or open my mouth. I can’t rely on a system like that. At least not entirely. So all this has made me evaluate how I use social networks. How we can be more independent and build Content Freedom.

There’s always everyday social network tips like posting good content. How images get more interaction than plain posts. How you need to be interesting and visually appealing. These are basic rules of engagement. But lets go deeper. Here’s what I’ve learned. Tips on not only how to maximize what’s left of Pages, but to step further away from reliance on social networks while maximizing how we use them to gain the valuable traffic.

 

5. Cross Planning Your Content.

Regardless of where you post you need to engage your viewers and make sure you’re not posting crud. If you post photos they should shine. If you make products, make them look good. If you’re monologuing like me, make it worth it. As Captain Picard once said – “Engage.” Take the time to refine your brand and showcase things the best way you can. Use all this to get traffic to your own site.

Always make it easy to share, subscribe and engage. People won’t generally go out of their way for it. Keep it classy, but easy to click. In this share bar for my new EXposed workshop, I used a direct call to action here. This is not always necessary bit can be nice on static pages.

Next, cross promote using your site in ways that get people to engage further. Get them on email lists and or following your other networks. On your own website make people want to share content, Like, +1 and Re-tweet, Pin and the like. And don’t just use any share tool. Find one that looks and works good. Note the share bar I use at the top of this post. It makes it easy and fast to share. Don’t use tools that people have to work to make function. The one I use right now is called Social Sharing Toolkit for WordPress. Continue reading ‘Facebook is Charging – What’s Next for Your Page + Five REAL Tips for Traffic.’

Pro Photography Podcast #54, No Spammy Jerks:

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Today’s topics: Industry & PPS news. Getting your photography noticed.
Host: Gavin Seim ~ Seim Studios

Here Is Podcast #54 forum discussion:

Show Notes & Links:

The Canon 5D MK2 firmware 1.07 is available.

Also here’s some 5D MK II High ISO samples I posted.

PPS contest winners & sponsors are announced here.

Gavins’ Interview on pieces of the picture.

Planning an HDR workshop in Washington. Also thinking about going to Ireland next winter. Email Gavin you have thoughts on Ireland, or are interested in attending the workshop.

Check out the OnOne Plugin Suite4 Straight Dope Review.
OnOne has given PPS’ers a 20% off discount good till Feb 28th.
Use Promo Code PRPHT2

I’ve started the HDR portrait & wedding group on Flickr, as well as the Incredible HDR group. You can also join the main PPS Flickr group.

Follow Gavin on Twitter.

Power Workflow 2.2 presets have been released.
Use Promo Code PPS to save 15%

My new wedding photography site is working well.

Here’s the bridal show booth picture and info.

Pocket Wizards and Radio Poppers are RF add on’s instead of using built in Infrared on your flash.

Canon RC1 remote works on 5D MK II. It’s cheap too. I’m getting one.

Gavin ordered the Black Rapid strap.

Lightroom 2.3 beta is on available Adobe Labs.

Let’s talk about online galleries and photo selling.
Smugmug
, Zenfolio, Exposure Manager, Instaproofs, Collages. Even install your own with somethihg like Pictures Pro.
What do you like and why?