Tag Archive for 'clients'

19 Tips for 300 Client Inquiries:

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19 Tips To Get 300 Client Inquiries: Special guest post by Matt McGraw.

1.
Vendors, vendors, vendors. Their important. From reception caterers to cake makers. I do a pre-questionnaire for my brides and grooms. In that questionnaire I find out who I am working with, from DJs ,to Florist, to cake people, to ministers to, reception places etc. I obtain all the contact information for these vendors. After the wedding I compile a list of photos that each vendor would find interest in. I splash my logo and email them the images, then say if they would like any of the photos in high res and without my logo to let me know.

For reception sites: If it’s somewhere I have never worked I’ll send them a 20X30 print with my logo splashed all over it and 4X6s of the same photo with my contact info to pass out to potential brides. I’ll also send them a disc with images they might be interested in and tell them they can use whatever photos they would like to.

Become buddies with the vendors too. For example, I’m on a “hug basis” with the sales directors of 5 major hotels in town. Their cell numbers are in my phone. I photograph their kids. I’ll sometimes meet them for a beer or two. I never promote my photography. It’s always buddy talk. Sure we talk shop sometimes, but it’s not my goal. They feel comfortable around me.

2.
Newsletter/blog: Start one… I use constant contact set up a page and send mine out once a month. My email list is 6300 strong. Most photographers have a webpage set up. We do not.. I’m not opposed to that but I just prefer the email newsletter.

Next question for you is how we get 6300 people on there. Anyone that emails me gets on the list.
The only people who do not get on my list are emails that are inquiring where I am not available. Also I advertise in two magazines where they provide a lead sheet. I’ll copy and paste emails of brides and grooms where I am not booked. I do this once a month right before I send out the newsletter.

3.
Advertising: In the beginning of your career, spend most of your advertising money online as opposed to print. Print is just name recognition. They’ll see or hear your name and see an ad and say I’ve heard of this photographer.

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Pro Photography Podcast #50 ~ Suprassing Expectations

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itunesbadge Pro Photography Podcast #50 ~ Suprassing Expectations
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Host, Gavin Seim; Seim PhotographySeim Effects

Show notes
Pro Photo Show #50 Forum Discussion
Join the forum discussion of recently announced cameras, DRM, canvas wraps, long exposures, surpassing customer expectations and more. Also see the Should Photographers Be  required to be licensed thread.

-Canon 50D is official plus a new 18-200 EFS 3.5-5.6

-Seim Effects FB fan page. Get free goodies if your an SE fan.

-New Canon Bodies soon! Hopefully the 5D MK2. The Canon Moon ad is a great way to get people talking.

-Nikon D90 is confirmed and has HD video.

-Sony A900 full frame DSLR coming soon. Will they contend with the big boys?

-Adobe CS4 to be announced on Sept 23rd. Do we really want it yet, or is this an Adobe cash cow.

-Blow Up 2.0 is out from Alien Skin is out.

Gallery Wraps. Who do you use? Here’s a guy reviewing then on Flickr.
- Pixel2Canvas
- Collages
- Canvas On Demand

Talking about impressing clients, and surpassing expectations.
The Purple Cow  Pro Photography Podcast #50 ~ Suprassing Expectationsis a great book to help you get ideas on being remarkable in your business.

Photographers Edge photo cards.

Rice studio supply for studio materials.

Pick of the week…
Cable Releases

ps4 b2s 500x255 Pro Photography Podcast #50 ~ Suprassing Expectations


Podcast subscription feed is http://feeds.feedburner.com/prophotoshow




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