Archive for the 'Workflow' Category

Facebook is Charging – What’s Next for Your Page + Five REAL Tips for Traffic.

PinExt Facebook is Charging   Whats Next for Your Page + Five REAL Tips for Traffic.

by Gavin Seim: Now here’s the reality of your Facebook page: If you want the majority of your connections to see your posts you have to PAY – Love it or hate it (mostly hate it), that’s how it is. We can complain about how people subscribed to our posts, how Facebook is using bait and switch on us. That’s is probably true. But they own the space and it’s a business. Many of us saw this coming. And yet we may not have been as prepared as we should have.

There’s some good news though. Facebook pages themselves are still free. That’s good. And if you post something really, really, REALLY engaging more people will see it than average. That’s cool. Though still not everyone who likes your page. That’s not cool. From what I’m seeing on pages, (and I have quite a few of them,) a post generally gets seen by 10-25% of your fans. Sometimes less. That’s bad.

Seim Effects FB Page 600x327 Facebook is Charging   Whats Next for Your Page + Five REAL Tips for Traffic.

So if you want to get seen, you PAY to promote the post. For example on my photography page which has around 2500 fans, I’ll pay about $10 for most of them to see it. For my Seim Effects page that has closer to 8k fans. It might cost $30. This can work, but it’s too costly for every post. We’ll come back to that.

First I think we’ve come to rely too much on social networks. Even those of us that make blog posts have come to rely solely pages, tweets and the like for the traffic to our sites. Higher content saturation and low interaction reduce the value of our space. But the problem with social network reliance it goes beyond that. Facebook censorship is bad. In fact recently I was BLOCKED from Facebook for 24 hours for posting this portrait on my page, titled The Bath.

I can’t operate a business like a two year old, wondering if I’m going to get a Facebook Spanking every time I post something or open my mouth. I can’t rely on a system like that. At least not entirely. So all this has made me evaluate how I use social networks. How we can be more independent and build Content Freedom.

There’s always everyday social network tips like posting good content. How images get more interaction than plain posts. How you need to be interesting and visually appealing. These are basic rules of engagement. But lets go deeper. Here’s what I’ve learned. Tips on not only how to maximize what’s left of Pages, but to step further away from reliance on social networks while maximizing how we use them to gain the valuable traffic.

 

5. Cross Planning Your Content.

Regardless of where you post you need to engage your viewers and make sure you’re not posting crud. If you post photos they should shine. If you make products, make them look good. If you’re monologuing like me, make it worth it. As Captain Picard once said – “Engage.” Take the time to refine your brand and showcase things the best way you can. Use all this to get traffic to your own site.

The Light Workshop Gavin Seim s EXposed Facebook is Charging   Whats Next for Your Page + Five REAL Tips for Traffic.

Always make it easy to share, subscribe and engage. People won’t generally go out of their way for it. Keep it classy, but easy to click. In this share bar for my new EXposed workshop, I used a direct call to action here. This is not always necessary bit can be nice on static pages.

Next, cross promote using your site in ways that get people to engage further. Get them on email lists and or following your other networks. On your own website make people want to share content, Like, +1 and Re-tweet, Pin and the like. And don’t just use any share tool. Find one that looks and works good. Note the share bar I use at the top of this post. It makes it easy and fast to share. Don’t use tools that people have to work to make function. The one I use right now is called Social Sharing Toolkit for WordPress. Continue reading ‘Facebook is Charging – What’s Next for Your Page + Five REAL Tips for Traffic.’

ad cf slim Facebook is Charging   Whats Next for Your Page + Five REAL Tips for Traffic.

See you in California for Spring 2011 workshops.

PinExt See you in California for Spring 2011 workshops.

by Gavin Seim. So I’ve planned another road trip, along with Spring workshops. I’m hitting the road early April with my little family and heading to SF area for two workshops in Oakland. I’m stoked. We plan to spend about a month on the road in the RV. After the workshops, we may head up towards the Grand Canyon as I hunt for stock and landscape images, then who knows. Here’s the workshop lineup. I hope you’ll help me spread the word and I hope to see you there.

banner hdr See you in California for Spring 2011 workshops.

April 16-17 is  my Lights and Shadows workshop. This is a fresh 2 day event that covers HDR and beyond. It’s an intimate workshop limited to about 20 people. We’ll be doing work in the field and editing back at the home base. More info here. There’s also a Facebook event page.

banner lrp See you in California for Spring 2011 workshops.

On April 18th is the Lightroom Power workshop. This has something for everyone. We’ll cover basics, but also get deep into power user stuff. It’s another fun hands on workshop, so bring your laptops with LR and prepare to think differently about your editing. More info here, and the Facebook event page here.

I’m also working on setting up something for Fresno. Still working on the details of that, but stay tuned to this post or the Seim Effects FB page for details. I’ll also update the workshop pages if a new location is added. Hope to see some of you there… Gav

Super Workflow and Lightroom Catalogs:

PinExt Super Workflow and Lightroom Catalogs:

super photographer awesomeness Super Workflow and Lightroom Catalogs:

by Gavin Seim: So I wrote a few articles recently over on my Seim Effects site about editing faster and managing better, and I felt they were worthy of a mention here on PPS. If you want to edit your images faster or have ever questioned the way you manage LR catalogs take a peek and you might just get something new. Enjoy… Gav

Super Workflow: The 7 Steps to Photo Editing Awesomeness:
This is an outline of pretty much everything I’ve learned about the flow of fast editing with a step by step look at how to work more efficiently. It’s geared towards LR users, but applies to most any editing workflow.

Understanding & Managing LR Catalogs. The Captain Awesome Approach:
This once again is what I have learned about catalogs. You may or may not want to use the approach I do, but either way you’ll probably learn something new about how your catalogs work.

Lightroom2 VS Lightroom3 Process Examples Compared:

PinExt Lightroom2 VS Lightroom3 Process Examples Compared:

by Gavin Seim: I’ll be talking more about Lightroom soon, but I wanted to make a quick post about what I found most significant in LR3. It’s the processing. It may go unnoticed at a glance, but is so much better, that by itself makes LR3 worth the upgrade. This first example shows an ISO 50,000 image from a 1D MKIV, showing just how impressive the new noise reduction and processing in LR3 is (not to mention the camera). I did this in LR3 by simply switching it back and forth from new to old process version (in the camera calibration settings).

Next is a lower 640 ISO example. For this one I actually processed the first in LR2 itself and the other in LR3. While not so obvious (click for the large version) it shows the subtle quality of not just the noise reduction, the the quality of how the file is being processed. Notice in the large version how the LR3 version feels more organic, almost film like in quality. I love it and you can be sure I’m getting under the hood in LR3 to see what’s possible for workshops and my Seim Effects presets.

mk4 50k LR3 600x300 Lightroom2 VS Lightroom3 Process Examples Compared:

LR2 vs LR3 iso640 600x297 Lightroom2 VS Lightroom3 Process Examples Compared:

OnOne Releases Free Photoshop Plugins.

PinExt OnOne Releases Free Photoshop Plugins.

by Gavin Seim: Those who listen to the podcast know that while I spend much of my time in Lightroom, I’m a fan on OnOne’s plugins for Photoshop and I look forward to getting my review copies to check out and tell you about. Well I learned that they’ve released FREE versions of their Photo Tools and Photo Frame plugins. Yep I said free. Of course the paid versions are still available, but this free sample model is cool. It’s something I’ve used successfully for my Seim Effects for some time and it’s always a winner.

What more is there to say. Obviously these are stripped down form the pro versions, but useful tools just the same. You can get the free downloads here. By the way we also have a PPS reader deal with OnOne so if you decide you want to pick up any of their paid products use code PRPHTPC at checkout and you’ll save 15%. Enjoy… Gav

Free Products onOne Software 600x456 OnOne Releases Free Photoshop Plugins.

Free Aperture Presets. The Ultimate List.

PinExt Free Aperture Presets. The Ultimate List.
dynamics b4 Free Aperture Presets. The Ultimate List.

Dynamics. One of Gavin’s free Aperture presets from the Light Study1 pack (linked below). Mouse over for before/after.

Free Aperture Presets Directory by Gavin Seim (Updated 03/17/2013)

So with the release of Aperture 3, Apple finally added support for presets similar to what us Lightroom users have been enjoying. Now that they’re here we decided to start a list of FREE aperture presets similar to the free Lightroom presets list I maintain here on PPS. I’ll be continuously updating this one in the same manner.

If you’re an Aperture user jump right in, because presets are king when it comes to fast effective workflow. You can get a more creative toolkit easier than saying burn and dodge. Post your own favorite presets in the comments. But remember, only comments pointing to free presets are accepted.

Aperture Preset Favorites…

  • Seim Effects LightFlow Freebie Presets Pack.
    I spent nearly a year planning a complete set of preset for Aperture called LightFlow. This is a sampler of that collection that includes six fresh effects.
  • ColorFlow Sampler Pack.
    This is a selection of effects from ColorFlow, a presets collection also from Seim Effects dedicated to the nuances of color.
  • OnOne’s Perfect Presets for Aperture.
    A set of over 20 Aperture presets that look really good.
  • The Light Study Pack:
    I’ve been making LR presets for years and wanted to test the waters with Aperture so I jumped in and made a pack of six presets. Their are pretty universal, with some color tones, POP and other creative effects.
  • Preset Pond Aperture Presets.
    PP has a growing list of user submitted Aperture presets. Worth a peek.
  • Aperture Assistant’s Preset Gallery:
    The Aperture assistant site has started a good list of Aperture presets and allows people to submit effects. Looks to be a growing list with lots of choices.
    This archive has a bunch of preset that Simon has posted. Some good looking stuff here.
  • Nathan Smith’s Presets:
    Nathans blog has an assortment of FREE presets. Most look to be color twists and tones.
  • Aperture-Presets blog:
    There various effects here to download. Many of them are not my personal favorites, but we all have out own tastes. Browse thru and see what works looks good.
  • Terry Chay’s Presets:
    Terry has a presets category on The Woodwork blog with a few downloads. Some color enhancements as well as B&W effects.

More Aperture Presets…

 

LFBanner Free Aperture Presets. The Ultimate List.Sponsor: Gavin’s Seim’s Lightflow presets for Aperture.