CPPOTW = The Digital Grey Kard
It seems someone is always selling a gadget to get your white balance right. It can indeed be useful to have a grey reading to get your white balance spot on out of the gate. This CPPOTW is the Digital Grey Card.
WB targets work quite simply. Their an 18% gray. You shoot a frame with the gray card in the scene, then later in post production you click it with the WB eye dropper using, Lightroom, Aperture, Camera Raw or whatever you use. The system reads, what you say is 18% gray and balances the rest of the scene accordingly.
I‘ve tried a few targets, and aside from being overpriced many of them are cumbersome, which means I tend not to use them. This set however is like having three business cards on a lanyard. Throw it in your bag, or better yet around your neck and wherever you are you can toss the card in for a WB target shot. It also includes white and black level target.
Nothing big, strange, or expensive. At around seventeen bucks, it may seem like a lot for three plastic cards, but these targets are cheaper than most and do just what they need to. Something every photographer should have in their kit. I’ve linked to Amazon. I’m sure you can find it all over, but the price is right.
Gavin Seim
Nik Siver Effects Pro = 3.5 of 5 stars

I finally got a chance to play with Nik’s new Silver Efex Pro. It’s a Photoshop/Aperture plugin for making Black & White images from color one’s. Here’s the straight scoop! The interface follows Nik’s fairly clean and simple window style that graces the rest of their plugin’s. When it open’s you’ll be greeted by your image; a sidebar on the right that gives you control over the effects being added; a sidebar on the left with some easy preset effects, and a few other tools around the screen that control the preview, etc.
Overall I liked the plugin. It suffers the the problem I find with most PS plugins, that causes me to stick with actions and presets for most images. When you open an image in the plugin you have to wait a few seconds and then use the tools in another window. Essentially PS goes away for that time, and when you commit those changes you are returned to your regular work environment. There’s nothing really wrong with this, it’s just not great for a workflow with large quantities of images, but more designed for those great images you want to spend extra time with.
I did find what’s inside to be simple and effective. There’s various preset options for making B&W images fast. You have color tones, film type, color filters etc to give you full control over making a nice piece of art. There’s also the ability to add some great looking grain effects is so desired, and the plugin; like many Nik products includes the U Point option that allows you to easily control effects on specific portions of the image (See Viveza)
BOTTOM LINE: I won’t be using Silver Effects for my everyday B&W images, because presets in Lightroom and actions in PS do most the the B&W effects I need, with more speed. I can also get most of the effects that the Silver provides by using the built in tools that PS provides (though with a bit more work)
All this said I think Silver is a good tool for getting great B&W effects on those images you want to spend some extra time with. It’s also great for trying out various effects with a lot of control and precision. I knocked off a half star because, as usual with Nik’s products, Silver, at $199.00 costs twice what it should. If you have 199- to spare, and want a good tool for really fine tuning B&W images then pick it up (you can of course try Nik’s short 15 day demo). If you don’t think you need to go that far, or want to shell out two Benjie’s, then Check out some B&W effects like my Seim Effects products, or the PPS free Lightroom Presets directory.
Gavin Seim