by Gavin Seim — With winter coming on, as well as an economic downturn (at least in the USA), you may find yourself looking at the numbers in horror. OK maybe I’m going too far, but I have seen people chatting about grabbing new work their schedule. I am blessed, and while I’m booking weddings well into next year, I still need more on my calender.
I’m going to keep this short and list six tips to help bring in bookings. I also found a nice article by Sean Clayton about this very thing.
I’m not the chief authority however. What works can vary greatly by your situation. What are you doing in your market to drum up photography business? Share your tips. There’s rarely a magic bullet, but we know business is hard work. Share your ideas in the comments.
- 1. Send a newsletter:
I collect email addresses of clients, and people who sign up at weddings and events. Then I send an occasional newsletter. I’m about to send my fall edition to over 800 emails as a way to get past and future clients thinking about my work. If you want to see mine, you can sign up on my photo site. Sending a newsletter is a great way to put your business in front of many eye’s for a low cost. It does take time to build your list, but it’s worth it. Just don’t email too often, and don’t buy lists of emails or you’ll be marked a spammer for sure. - 2. Send Images to Venue’s:
Sending out prints with your logo or name on them is a great way to make venues remember you. It’s also a great way to use that extra time during the slow season. This year I plan to send a simple venue packet with a letter, some free images taken at their venue, and plenty of business cards.They’ll appreciate the free images, and you may well get some free advertising, and that’s the best kind.
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