
Or.. Direct podcast feed
by Gavin Seim: Here’s the latest from the Photo Couch podcast. The baby brother of Pro Photo Show. Short five minute bursts of photo ideas, musings and information. If you want them as they come out, you can subscribe in iTunes or use the direct feed in any podcatcher. Give em a listen and get some ideas or maybe a few laughs. If you have thoughts you’d like to discuss in depth, visit the Photo Couch board on the forums. Enjoy… Gav
Photo Couch #012 MP3. 03/13/10 Pitfalls of a Newbee.
Photo Couch #0011 MP3. 03/08/10 Stepping out in B&W.
Photo Couch #010 MP3. 02/11/10 Shooting Groups.
Photo Couch #009 MP3. 12/28/09 How to Print BIG.
by Gavin Seim: Canon just released version II of the 70-200 2.8 IS, which may be their most legendary lens ever. My friends Ben & Molly from Nickles photography just got the new 70-200 2.8 IS II in their hands, so I went over for some tests (thanks for the help Ben). Being that the V1 is such a great lens, many (including myself) have been wondering how much it could be improved. And with a price tag of nearly $2500, it better offer something new. According to Canon the V2 “increases the speed, performance and optical quality of the 70-200, while maintaining all of the characteristics that have made it a legend“.
Well the images are in and so is this lens. I think Canon nailed it. Now granted their can be differences between one lens and another of the same model and my V1 lens is a few years old. It’s still in excellent working order however so I feel the comparison is pretty fair. These examples were all shot in RAW on the 5D MK2 under the same conditions and settings for each sequence. Images were processed in Lightroom 2, but no adjustments were added except that Camera Calibration in was set to Camera Standard.
Aside from the image quality I found a couple of interesting things. The V2 seems to shoot nearly 1/3 stop brighter and with a tad wider view than the V1. I checked this using a tripod for the detail tests to make sure the camera position would be the same. The V2 does indeed seem to be a few mm wider. I don’t know what that would be, I’m just showing what I found. I don’t see this as a big problem however. In fact the V2 letting in more light seems a good thing.
So far I’m impressed. See for yourself below. I’m posting full frames alongside tight details crops of each image. You can click any for a larger view,. You can also download the package of full res JPEG files at the bottom of the post if you want to take a close look. You can find this lens here on B&H or here on Adorama or here on Amazon. OK lets get started.
Image Stabilization Tests.
For each test I hand held 2oomm at 1/20th, supporting the lens barrel with my left and pressing the body firmly against my face. I took 5 consecutive shots for each comparison so I could account for variations in my own steadiness (or lack thereof). The results shown are the sharpest image from each sequence of five images, as well as crop zoomed in view of the same. While the V1 was good, the V2 of the lens was clearly better, producing consistently better IS performance.

It can't be said that IS is not useful. Even on the V1 it makes a huge difference. But on V2… Well read on.
Continue reading ‘Canon 70-200 2.8L IS II Review. V1 vs V2 Comparison:’
by Gavin Seim: Those who listen to the podcast know that while I spend much of my time in Lightroom, I’m a fan on OnOne’s plugins for Photoshop and I look forward to getting my review copies to check out and tell you about. Well I learned that they’ve released FREE versions of their Photo Tools and Photo Frame plugins. Yep I said free. Of course the paid versions are still available, but this free sample model is cool. It’s something I’ve used successfully for my Seim Effects for some time and it’s always a winner.
What more is there to say. Obviously these are stripped down form the pro versions, but useful tools just the same. You can get the free downloads here. By the way we also have a PPS reader deal with OnOne so if you decide you want to pick up any of their paid products use code PRPHTPC at checkout and you’ll save 15%. Enjoy… Gav

Click To Listen>> Photography Podcast. PPS #66
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The Panel... Gavin Seim – David Ziser – Dennis Zerwas – Douglas Coon – Barry Howell
This week the panel discusses the latest news, nigh photography, Ansel Adams, business ideas and more.
Podcast #66 forum discussion:
Notable Time Indexes:
- 00:00 Random news and ideas.
- 47:43 Lets talk tips and business.
- 1:15:24 Zisers Secret. FUTURE FEELINGS.
- 1:51:20 Promoting to venues.
Viveza2 is here. You can save 15% with code PPS.
LumaVue panels are a great way to stand out.
OnOne’s new suite is here too. Save 15% with code PRPHTPC.
Olympus E-PL1 a $600 pen camera.
Get David Zisers new book. Captured by the Light.
Aperture3 is here. What do you think.
Treys. World in HDR book is available.
Gavin’s Color Fantasies Lightroom presets are here and ready to rock.

PICKS:
Thanks all… Gav
by Gavin Seim: If all you want to do with your photography is buy new gear, go on photo walks, make a few prints and get friends to say “ooh aah”, then that’s Ok and spending all your time learning better photography techniques is fine.
If however you want to be a profit making professional you need to think business. It’s the cold truth, but a known fact that being a successful pro is more about business sense than about art. Sure amazing images turn heads, their great and I love making them too. I’m not saying a photographer should ignore skill building, but most budding artists would be better going to a marketing school while practicing their art, then going to to an art school expecting to graduate and make a profit.
Here’s some things I’ve found to get my business mind thinking (share your own favorites in the comments). Some of these are books and some are free resources. Try making a commitment to getting into at least three of them (all would be even better). This is stuff I’ve tracked down over years of learning and talking to other photographers. Take time to learn something fresh every week and you won’t regret it.
- The Purple Cow.
Seth Goden’s book focuses on making a client experience that is memorable. It’s a short book with advice that could be considered simple, but a lot of people overlook it. I’ve gleaned a mindset of service from this book. You can get in on Amazon as well as on Audible as a convenient Audiobook.
- David Ziser.
If you don’t know the name you need to read more and there’s no time like the present. David has been in the business for a long time and his blog is a great one to follow. To get you started check out… The Portrait Consultation Part1 and Part2 and The 14 step plan for a successful sales presentation. Then start browsing thru the rest of his great business tips.
- The Ultimate Sales Letter.
Writing good copy is valuable in any business. Some of the examples in this book may feel more like a car salesman than a photographer, but the principles can be used to help you market better. I have not found an audiobook, but you get get the print edition on Amazon.
- 19 Tips for 300 Client Inquiries.
This is a guest article Matt McGraw wrote for PPS. While every tip on the list may not work in your situation, you’re sure to get some ideas in a very short read.
- How to Sell Anything to Anybody.
If we can do what the title says we’re good. Seriously though selling high end photography is about knowing how to sell and this book will give you a few ideas. Here’s the Amazon link.
- 22 immutable laws of marketing.
This is a short easy read that interesting. It looks at big brands in past years and analyzes successes and fails. You may not be the next Coca Cola, but the concepts used in big marketing the effects the way you approach your own. You can find it here on Amazon. and there’s also an Audible version.
Continue reading ‘11 Killer Marketing Books & Resources for Photographers:’